WomenTHAT Connect, Collaborate & Change.

At WomenTHAT, we believe real change happens with others, not in isolation. That’s why allyship is central to our mission.

Allyship means men, businesses, and industry leaders standing alongside women, not just supporting from the sidelines, but actively influencing the systems, opportunities, and cultures that shape our industries.

In the Travel, Hospitality, Accommodation, Tourism & Events industries, women make up the majority of the overall workforce, yet they remain under-represented in senior leadership. This imbalance won’t be solved by women alone. 

Allies are critical in:

Opening doors: Sponsoring women into leadership roles and decision-making forums.

Changing systems: Advocating for policies and practices that remove barriers.

Sharing influence: Using networks and authority to amplify women’s voices.

Building sustainable businesses: Recognising that diverse leadership drives      stronger results.

When men, employers, and sponsors join this movement, they don’t just help women succeed, they help entire businesses and industries thrive.